
"The Ethics of Diversity: Beyond Gender and Ethnicity"
Wednesday, June 12, 1996
Featuring: Marshall H. Barnes, II, Vice President, Hayes, Barnes & Associates
Diversity has grown to be an important social and business issue in the 1990s, though it is commonly misunderstood. The essence of diversity lies in personality patterns, i.e. how people act, feel, and need, not in the more-referenced classifications of gender, race, and ethnicity. Understanding various personality patterns spans boundaries of race, gender, and ethnicity toward a goal of eliminating barriers that artifically separate people. While ethics motivate us to move beyond generalizing to respect persons as individuals, Barnes acknowledged that some classifying of people will occur. The thesis of his lunchtime presentation was that, if generalization does occur, it should be according to personality type versus any other criterion.
Barnes' approach to managing diversity cuts through the superficialities of gender and race and focuses on the personality of the individual. He contends that true empowerment in an organization can come only from providing employees opportunities to gravitate toward their own interests to perform their work in ways that are successful for them. In addition, employers must provide the support and validation that will allow employees to be successful and achieve outstanding results.
In exploring the topic, Barnes drew on ancient as well as modern theories of personality. He presented a model of personality based on the interaction of a person's preferred communication style and whether the person is predominately task- or people-oriented. The model takes the form of a personality grid.
PERSONALITY GRID
KEY TO PERSONALITY GRID
A. If the three factors of how you act, feel, and need are all in the upper-right hand quadrant:
- You probably enjoy people-centered activities that involve presenting ideas and influencing the thinking of others.
- When working effectively, you would tend to be assertive, enthusiastic, and intense in feeling.
- To be most effective, you generally respond best to people who are aggressive and enthusiastic.
- Under stress, you may be domineering and distracted.
B. If the factors are all in the upper-left quadrant:
- You probably enjoy activities with a practical emphasis, preferably those which offer concrete, visible, and immediate results.
- When working effectively, you would tend to be logical and systematic.
- To be most effective, you would generally respond best to people who are objective and decisive.
- Under stress, you may be impatient and insensitive.
C. If the three factors are all in the lower-left quadrant:
- You probably enjoy well-defined activities that involve measuring, evaluating, and controlling things.
- When working effectively, you would tend to be systematic and cautious.
- To be most effective, you would generally respond to people who are orderly and consistent.
- Under stress you may be resistant to change and be inflexible.
D. If all three factors are in the lower-right quadrant:
- You probably enjoy activities that offer the intellectual challenge of discovering, developing, and presenting new ideas and methods.
- In working effectively, you tend to be reflective and creative.
- Under stress, you may be distracted and hesitant.
Barnes stated that an individual rarely has all three factors (act, feel, need) in a single quadrant. But the model is illustrative of personality traits that are not linked to gender, race, or ethnicity.
He suggested that, since every human is an individual regardless of his/her gender or culture, statistical "norms" often used to judge individuals are inappropriate. In contast, we should focus on respecting differences-our diversity-and celebrate individuality and uniqueness.
Effective teams are built by realizing the skills needed to accomplish the tasks at hand and by helping each team member acknowledge and manage the diversity within the group.
 

Council for Ethics in Economics
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Columbus, Ohio 43215-3605 U.S.A.
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